If there’s one thing everyone can easily agree on, it’s that 2020 has seen more than its share of challenges. But for many top brokers, it has also been a year of surprising opportunity.
A familiar face in the Super Bowl commercial lineup, Rocket Mortgage® knows a thing or two about marketing. Here, the company’s Chief Marketing Officer Casey Hurbis discusses key marketing trends real estate professionals should follow to build their brand and stand out among the competition. He also describes his favorite marketing initiative to date.
Paige Tepping: Please provide a brief overview of your history in the industry and how you ended up where you are today at Quicken Loans®.